386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you.

I’m joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members.

We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today’s demand.

In this episode, we cover:

Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase.
The two user personas your coworking website must serve—and how to optimize for both.
Why booking friction is leaving money on the table, and how to reduce it.
How OfficeRnD’s Growth Hub helps operators capture and convert demand in a competitive market.
What’s changing in demand gen as users move from Google to AI-powered search—and how to stay visible.

Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next.

If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don’t want to miss this conversation.

Resources Mentioned in this Episode:

Everything Coworking Featured Resources: