296. Part I: Why the Best Business Models are Known Prescriptions for Known Problems

Coworking offices drive predictable demand because they offer dedicated workspaces that are reserved for a specific individual or team. This provides a sense of stability and consistency for individuals who need a reliable workspace to carry out their work. Additionally, dedicated coworking spaces often come with a suite of amenities and services that make them attractive to professionals who need a more formal workspace environment.

In contrast, hot desks, which are unassigned workspaces that are available on a first-come, first-served basis, can be less predictable in terms of demand. While hot desks can be useful for individuals who need a flexible workspace or work on a part-time basis, they can also be less desirable for those who require a consistent and dedicated workspace.

Overall, while hot desks can be a useful addition to a coworking space, dedicated coworking offices are better suited for individuals and teams who require a more predictable and reliable workspace solution. By offering dedicated and personalized workspaces, coworking offices can attract a stable and predictable demand, making them a more sustainable and viable business model for coworking providers.

In this episode, we talk about:

Why your coworking business needs to focus on solving a problem for a customer that they are aware they have.
Why your solution set should be grounded in solutions that they are already aware of.

Everything Coworking Featured Resources: