135. Kevin Whelan Shares a 5 Step Framework to Creating a Strategic Marketing Plan for your Coworking Business
Welcome to the Everything Coworking Podcast episode number 135!
Today’s guest is Kevin Whelan,
We talk about:
How to create a strategic marketing plan for your coworking business Kevin approaches creating a marketing strategy is multiple phases. He explains that the goal is to start by building the foundation from which everything else will operate.
He asserts that too many people build the roof before they pour the concrete. They jump into tactics to drive attention (i.e. Facebook ads) but completely skip everything that will help that attention convert (i.e. a good website or positioning strategy).
Kevin notes that it’s important to focus on long-term AND short term wins, but in the beginning your time and resources should be skewed towards getting your fundamentals in order (your strategy, messaging, website, etc.).
In this episode, he walks through creating the 5 phases of a strategic marketing plan.
Resources mentioned in this Podcast:
The strategic marketing plan worksheet download mentioned on the podcast
Kevin Whelan on LinkedIn
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For the transcription of this episode, click here.
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