124. Jennifer Easton, VP of Marketing at the International WELL Building Institute

Welcome to the Everything Coworking Podcast episode number 124!

Community Manager University:

I am about to launch Community Manager University which is a training and development platform for Community Managers from Day 1 to Regional Manager. 

The platform includes mini courses that cover the major buckets of the CM role including:

  • Community management

  • Operations

  • Marketing

  • Finance

  • Leadership

 The content is laid out in a graduated learning path so that the Community Manager can identify what content is relevant to them given their experience. They will also get resources, templates, Q&A calls each month and a Slack Group for peer networking. 

Click here to be notified when the program is available!

Today’s guest is Jennifer, Easton, Vice President of Marketing at International WELL Building Institute  (lives in Philly)

We talk about:

  1. Tell us about WELL - what it is and who it serves

  2. What’s new overall in the world of WELL?

  3. Well CORE Certification

  4. What is Wellv2? “Better buildings to help people thrive.” I’d love to hear the drivers behind the expanded categories, esp. community.

    1. Air

    2. Water

    3. Nourishment

    4. Light

    5. Movement

    6. Thermal Comfort

    7. Sound

    8. Materials

    9. Mind

    10. Community - Much of this requires some oversight/programming/management. This would be a perfect partnership for a building owner and a coworking space operator in the building or as part of the portfolio to help manage these activities 

      1. New mother support

      2. Promote health and wellness education

      3. Civic engagement

      4. Community space

    11. Innovation

  5. I'd love to tie in my own coworking experience especially from the perspective of someone working in wellness - as remote staff for IWBI, I had a membership at a coworking space in Philly for about two and a half years.:-)

  6. What are some "high impact" areas of WELL/wellness strategies for coworking spaces to consider. 

  7. What motivates building owners to pursue WELL?

  8. What types of building owners can apply for the WELL certification? In our industry, we talk a lot about building owners shifting their perspective on their assets from commodities that attract people to long-term leases to activated platforms for tenant engagement. Do you think this shift in the expectations of the contributions that an office building makes to its tenants is creating demand for the WELL certification?

  9. What else should we talk about?

Resources mentioned in this Podcast:

Jennifer Easton on LinkedIn

The Well Building Institute

Wellv2

Looking to connect with other podcast listeners? Join us in the Everything Coworking Facebook Group!

If you enjoyed the podcast, please leave us a review on Apple Podcasts. It’s the best way to help others find our content!

Lastly, don’t forget to subscribe to our podcast on Apple Podcasts or Stitcher to get automatic updates!

Looking for a specific episode? Go to the episode index here.

Jamie Russo