116: Case Study: What We can Learn from the Downfall of a Membership-Based, Local Business
In a membership-based business, each month we win new members and lose others. Our business model relies on a systematic sales and marketing approach that drives net positive membership growth each month. In this episode, we analyze a local, membership-based, community-focused business that, despite it's strong, engaged community, is losing money each month. I walk through their situation and what we can learn to better manage our coworking businesses.
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