287. How Dorothy & Dan Grew to Three Locations in a city of 28,000 in Upstate NY

Dorothy had to talk Dan into turning the building they had just bought from Skidmore College into a coworking space. It took convincing over one, maybe two, bottles of wine….and then it took six months to get members. But here they are, a few years later, filling up space #3, and this one is another addition to their LL portfolio.

Insights from Dorothy and Dan:

  • It is possible to build a multi-site coworking portfolio and run another significant business.

  • There is no one-size fits all model - they own 2 locations and lease another.

  • Always be learning - they’re super stoked about the new platform they’ve used to fit out their latest location - see the link below to learn more. The future of flex is flexible…and good for the environment.

  • You don’t have to be 100% sure before you take the leap, but you have to know what’s at stake.

  • Sometimes you have to negotiate with your business/life partner over wine to get your way.

  • You can have multiple locations in a smaller market if you get the product/market fit right.

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