264. What Is the Real ROI on Social Media for Your Coworking Space?
In this episode, we’re diving into the ROI of organic social media for coworking spaces.
Social media may not be the best marketing tactic for coworking spaces.
Coworking spaces generate more revenue by:
Adding more members
Getting each member to spend more with them, or
Getting members to stay longer.
Social media isn't the best marketing tactic to get these results.
Instead, focus on strategies that will directly boost your bottom line. For example, invest in online ads that target your ideal customer or offer discounts to members who refer new people to your space.
Write 1-2 monthly blog posts optimized for SEO to make sure you are found by active searchers.
Send consistent newsletters to your members and to your marketing list.
By spending your time and resources on more effective marketing tactics, you'll be more likely to see a positive return on investment for your coworking space.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
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