239. What’s Your Employer Value Proposition as a Coworking Space?

Even small companies need to think big about how to attract great talent. Hope is not a strategy (the name of one of my favorite sales books). We need to be intentional about how we are going to position ourselves as employers, and how we’re going to message about what it’s really like to work with us so that we have a better shot at finding and keeping a strong fit for our team. Bryan Adams, CEO of Ph.Creative, shares his perspective on creating an Employer Value Proposition (EVP), and misconceptions and common pitfalls of conventional employer branding strategy.

Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph.Creative specializes in building world-class employer brand, EVP, and talent engagement strategies for companies such as Apple, American Airlines, British Telecom, and Virgin.

IN THIS EPISODE, BRYAN AND I DISCUSS:

What is EVP?
Why repelling candidates is actually the best strategy for winning the war for talent.
A strategic approach to employer brand that aligns your business strategy with attracting and retaining the people you need to win.
How to build a specific and effective reputation as an employer, beyond the usual ‘great place to work’.
The big misconceptions and common pitfalls of conventional employer branding strategy.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Community Manager University
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast: