146. Case Study: How Jessica Bommarito added a profitable digital layer to her physical coworking membership.

This week’s guest is Jess Bommarito. Owner of Groundswell coworking in Nofolk, ON, a town of about 65,000 people southwest of Toronto.

Jess is a coworking space owner, business coach and community advocate. She and I connected recently on the topic of taking physical communities digital and she’s here to share.

In today’s episode, we talk about:

  1. Jessica shares Groundswell’s experience pivoting to an online, digital membership the second her doors closed. The digital membership levels mirrored her physical membership tiers, but added unique value to her members beyond the one-size-fits-all Zoom webinars model.

  2. How Jess knew where to start and how to act quickly to make a transition from physical to virtual.

  3. Why this is the perfect time to craft and test a digital membership

  4. How digital memberships can help you to serve more entrepreneurs without expanding your physical space.

  5. Why scaling doesn’t HAVE to look like additional physical locations.

  6. Grab our resources at coworkinggoesdigital.com

    Resources mentioned in this Podcast:

    Jess Bommarito

    Groundswell Coworking

    Register for the Coworking Goes Digital webinar 

    https://groundswellcoworking.com/

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For the transcription of this episode, click here.

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Podcast, Coworking Industry, Community, SalesJamie RussoCoworking Space