140. How to Write your own Playbook in a Crowded Market

Welcome to the Everything Coworking Podcast episode number 140!

Today’s guest is Flip Howard of Worksuites - Founder and CEO of Worksuites. Operates 21 locations throughout the Dallas, Fort Worth and Houston area. 

We talk about:

  1. Flip’s coworking story - what got you into the shared workspace business?

  2. Meridian Business Center → WorkSuites. Tell us the story of your evolution.

  3. What advice would you give someone thinking about rebranding their brick and mortar business?

  4. Who do you serve? Who is your best member/client?

  5. Describe the client that takes the unfurnished option

  6. Tell us about your virtual mail business. 

  7. What is your go-to-market approach in Dallas which is exploding with flexible office providers?

  8. How has your team evolved since your return and your rapid expansion? How is it that you have time to ski??!? 

    1. What do you handle at the location level vs. what is handled by a centralized team?

  9. How do you successfully manage teams across 19 locations? 

 

Resources Mentioned:

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For the transcription of this episode, click here.

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