Coworking Sales Funnel Dissected
This is the line from the 1989 movie Field of Dreams that has led small business owners down the path of failure for decades. There are a few other reasons that businesses fail, which I addressed in episode #83 - Top 5 Reasons Why Coworking Spaces Fail. The “If you build it they will come” fallacy is definitely on the list.
You need a sales funnel system and you have to work extra hard during your launch stage to get leads into the top of your funnel.
We’re going to go through each layer of the funnel in detail, but let’s start here…
AN OVERVIEW OF THE COWORKING SALES FUNNEL